SAN DIEGO, June 8, 2011

Firmware Upgrade for A33 / A55 Models

Available beginning June 20th, a firmware update for existing α33 and α55 cameras adds several creative and operational enhancements. Support for the ‘Picture Effect’ function featured on the new α35 model is now offered. High-Speed Synch is supported during wireless operation with a compatible external flash (α55 only). Ergonomics are further improved with revised menus and a new mode that lets users switch shooting parameters overlaid on-screen for clear, uncluttered composition. The a33 and a55camera’s Digital Level Gauge can also be displayed when shooting via the optional CLM-V55 external LCD monitor. Frequently used features can now be custom-assigned to the D-RANGE button for rapid, menu-free access. The upgrade can be downloaded from: (www.esupport.sony.com).

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